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Publications

  • IRG 
  • Publications

Publications

Library

Marketing et Développement Durable

From retailers to consumers

How to integrate sustainable development to marketing? What are the food retailers’ practices and discourses on this theme? What are their strategies and how do the...

Dérives et perspectives de la gestion

Facing the abuses of the managerial ideology, this work advocates for a socially responsible approach to management. It deals with many subjects: epistemology in the sciences of management, function...

L'Entreprise dans la société

A political question

The links between the companies and the society are a field that is scarcely taken into account by social sciences. However, our everyday life is largely determined by what do...

Les risques psychosociaux

Tools to detect, handle and prevent them

Psychosocial risks represent a major concern in society. The human issue is important in companies: malaise and stress affect one fourth of the employees and...

Management des services

University Press of Grenoble.

How to design and sell a service when the customer does not express the need for it? How can we involve the customer more to reduce costs without letting him do...

Puissances de la norme

Juridical and managerial challenges of the contemporary normative systems

From the dictates of fashions or the rules of convenience to the accounting standards, including the transposition into law...

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